"Ritratto di una linea", Valli del Pasubio (2021).
"The building in which the historical bakery stood in the center of Valli del Pasubio, in Piazza Pecori Giraldi, hosts Ritratto di una linea, the photographic exhibition through which, also thanks to the help of some historical artifacts alongside the results of the most contemporary research , I aspire to outline an unprecedented space for reflection. Landscape, business and art emerge as a triad charged with regenerative energy for the entire surrounding urban and social context, questioning and stimulating possible futures.
Ritratto di una linea combines the story of the bottling process inside Fonte Regina plant in Staro with some photos of the landscapes where the production site itself is located. A series of images retrace and portray the company's bottling line, which is explored in its complexity, geometry and life, enhancing its intrinsic beauty. The fascination for the production reality leads to attributing to this unprecedented subject a value equal to that usually reserved for more usual elements, such as the views of the Piccole Dolomiti mountains, from which all the bottled waters of the company derive and from which the whole process starts, and the contrade that represent the typical form of settlement of the area. The shared photographic approach, the conjunction by the compositional principle that determines the creation of two groups of images, thus becomes the trait d’union between landscape, territory, company and product, underlining the symbiotic link between the various elements.
Composition is the principle, the rule, which, in the microcosm of the single photograph as well as, conceptually, in the macrocosm of the Little Dolomites area connects the points of the constellation. Each single image on display focuses on a single theme, a single point of view and a single perspective, as well as decontextualizing the subject, excluding as much as possible any element that defines time, but is connected to the one next to it as well as to all the photos on display and, by extension, the building that houses them and the geographical area to which they are referred to. This photographic vision is called into play to show how art, with the various initiatives it can generate, can be proposed as an engine of resemantization, showing new ways, in addition to those business related, to attract new attention, and therefore new lifeblood, in secluded areas.
The photographs, as a whole, outline a world without hierarchy, through a way of shooting that appears direct and equally interested in canonical subjects as in "unpublished" ones, usually kept hidden, not attributing a greater value to one than the other.
The absolutely industrial marries the totally natural in a short circuit that acts as an additional binder between the two elements usually considered antithetical, establishing an unprecedented dialectic.
Photos and historical plaques, as souvenirs from the past, remind us of the importance that the territory-company relationship also covered for the local community of the past, becoming the companies places of aggregation, sharing and connection, attracting people and interests from anywhere.
Culminating the exhibition itinerary by elevating the new brick Fonte Margherita to the state of the art, the result of the most advanced research in terms of sustainability and design, Ritratto di una linea wants to close the circle by outlining a new common territory: the Little Dolomites are no longer just the background to all the events, but they themselves become an active subject, like the others, in a sky in which all the elements of the composition are equally important. The ending wants to be left open to give free breath to the formulation of hypotheses, answers and solutions that aim at the future, drawing from the past and living in the present. "