In Love We Wine — Art Direction and Commission of Sara De Meo (Culetto) fro VIBO. Bassano del Grappa, 2023

 

Conceived for VIBO — a space celebrating the culture of wine and conviviality — In Love We Wine is a diptych of wall paintings created by Sara De Meo (Culetto) under the art direction of Riccardo Rizzetto.

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Drawing from VIBO’s manifesto, the work encapsulates the brand’s joyful spirit: an invitation to savour the beauty of eating well, drinking together, and embracing imperfection as a form of authenticity.

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The paintings translate this philosophy into colour and gesture — playful compositions that oscillate between figuration and abstraction, echoing the movement of poured wine and the vibrancy of shared moments. Their large scale and fluid brushwork bring rhythm and warmth to the space, turning the walls into living surfaces where convivial energy takes form.

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Through this collaboration, the act of painting becomes an extension of hospitality — a celebration of sensory pleasure, spontaneity, and the collective rituals that bind people around the table.

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Art direction: Riccardo Rizzetto
Artist: Sara De Meo (Culetto)
Medium: Wall paintings (diptych)
Location: VIBO, Bassano del Grappa